Cure time is the period of time when wax and fragrance oil bind together. Every wax is different, but the industry standard is around two weeks.
My wax is ready to melt within 48 hours; however, I prefer anywhere from two weeks to a month. The main difference I see is how long the scent lasts when melted.
The scent in wax can last for years when stored properly. Often, the longer the cure, the stronger the scent. I melt anything from a few days old to years old.